PUMA City is a mobile retail and event environment created out of shipping containers. During the Volvo Ocean Race, PUMA City was based in Boston’s harbor for a month and featured a diverse collection of weekly events.
Nike, Converse and Jordan Brand came together to present the World Basketball Festival. I managed the takeover at Rucker Park, specifically the digital content tent where participants copied their favorite basketball player’s move and were able to take a poster of their move home.
Stoked Mentoring is a non-profit organization that empowers inner city youth through building skateboards, snowboarding and surfing. I teach high school kids how to make skateboards and how to build a skateboard brand from scratch.
8 directors shot 8 short films based on “The American Character”. The films were debuted in refurbished shipping containers in strategic locations in NYC. I event managed the South Street Seaport location.